Wednesday, 7 December 2016

Increasing Your SEO Score for More Online Visibility



Here we provide a strategy to ensure your customers will find your online business when conducting internet searches.  

Search Engine Optimization (SEO), a fundamental component of website building and digital marketing, has been around long enough that we in the business already look back fondly at the “good old days” of SEO. Once upon a time, getting your website to rank was as simple as cramming enough keywords into a page, a practice that now has the opposite effect. These days, SEO is a complex set of best practices that is constantly being changed and updated, so keeping your website optimized can be a full-time job.
Before we go any further, to understand SEO we need to understand how search engines work. Basically, Google, Bing, etc. send robots all around the internet that “crawl” every website they can find. They pull all the data from these sites and, using a very large set of complex algorithms, attempt to identify which ones have the most valuable information for their users.
For example, when you type “e-commerce” into Google, it attempts to sort the search results in order of what you are most likely to find useful. The problem with this is that robots are not that good at deciding what is and isn’t useful to humans.
The practice of search engine optimization then is to find ways to tell those robots that your website is the one people are looking for. But this comes with a problem as well, which is that even poor or spam websites can still have good SEO, and so Google, etc. have to constantly improve their algorithms in order to filter out the sites that are trying to “trick” them into thinking they’re useful and return only the best possible results for their users.
So as search engines get smarter, SEO practices have to get more sophisticated. Let’s have a look at some of the key elements of SEO and how you can use them to increase your online visibility.

Terms you need to know

  • Keywords: Keywords are the terms or phrases browsers are searching for. Search engines catalog the keywords you’ve incorporated in your website and use them to rank your site appropriately in their results pages.
  • In-bound and out-bound links: Search engines consider how many other websites link to yours, as well as which websites you link to, to measure the legitimacy of your site. The quality of the in-bound and out-bound links will also influence your score.
  • UX: User experience is a broad category of its own which includes ease-of-use, intuitive navigation and quick loading times. Search engines consider how pleasurable it is to use a website when ranking them in their results pages.
  • Bounces: When someone clicks through to a site only to discover that it is not what they were looking for, they will hit “Back” to return to the results page. This is called a “bounce” and it signals to search engines that your site is not what visitors are looking for, so they will rank it lower in future search results.

Tips to get you on track

Slide1
If you haven’t updated your SEO practices in the last year they’re at least partly out of date, but there’s another reason why you need to be constantly tweaking and maintaining your website. Search engines rank websites lower if they appear stagnant – if the content of your website is updated infrequently, it may do damage to your SEO score.



Slide2
The main function of SEO is to leverage keywords. By modifying the structure and content of your website, you can incorporate keywords that are relevant to your products and that your target market is using to search for similar products on the web. However, it’s important to focus on target keywords very specific to your potential audience. Popular search terms are a double-edged sword – avoid common keywords unless they’re definitely favored by your specific audience, otherwise you risk a high bounce rate.


Slide3Analytics can help you keep it fresh. By keeping a watchful eye on your website analytics you can identify which of your SEO campaigns are performing well and how to deploy your resources most effectively. Pay attention to your bounce rates, paid vs. organic traffic, brand vs. non-brand keyword performance, and long-tail vs. short-tail traffic.
Search engines also use analytics to identify the legitimacy of a website. If you can increase the average time your visitors spend on your website, search engines will see that as a vote of confidence that your website is indeed useful to their users.

There are a few ways to optimize your site:Slide4
  • Pages more than three levels deep into your website are rarely going to be seen by a human being, so keep all the important information close to the surface. If users have to click more than twice from your homepage to get to the information they’re looking for, most of the time they will go looking for it somewhere else.
  • Trimming unnecessary pages from your site and eliminating duplicate content can increase your score since both of those are interpreted by search engines as spam.
  • Search engines consider loading times and broken links when ranking sites, so make sure your site is running smoothly at all times.

Slide5Good customer service never goes out of style – it’s even more important to the overall success of your business than SEO. In the age of social media, a bad review can spread like wildfire and severely impact your ability to reach new customers. Social media is a boon to SEO practitioners for its utility in link building, user-generated content and reputation management. Signals from social media, including the number of followers, community engagement and content sharing tells search engines that your brand and website are valuable to their users.
More traditional forms of marketing can be effective as well, such as email marketing, maintaining a local physical presence, and getting your business reviewed by popular blogs and news outlets.

We are far from the age of “If you build it they will come”, especially not in the crowded and competitive online retail industry. Search engine optimization is the key to standing out in this market –9 out of 10 consumers use search engines to make purchasing decisions, and SEO is the way to compete for their attention. If you have any further questions about implementing good SEO practices for your website, leave a comment below, and keep visiting the Payza Blog for more tips and tricks to help you get the most out of your e-commerce business.

Sunday, 17 November 2013

Firoz Patel Cultivates Growth in Under Developed Markets

Like under developed markets that have finally begun to prosper, it has taken a long time and even more hard work for Firoz Patel to get to where he is today. As Executive Vice President and Director of Strategic Partnerships, Market Development and Corporate Affairs of Payza, Patel has played a key role in developing the company's economic and social imprints on the global village. With Patel's help, the global payment platform has offices in India and the United Kingdom, and provides its services in over 190 countries and 21 currencies.

Firoz Patel co-founded one of the industry’s best online global payment processors in 2004. With market competitiveness and innovative expertise, he helped lead the company to earn the Quebec Technology Company of the Year award from benefice.net in 2010, as well as the Industry Alpha Award for Excellence in Consumer Products from the Ville St. Laurent Chamber of Commerce. Due to the company's success, Patel was named a finalist for the title of Ernst & Young’s Entrepreneur of the Year. In January 2013, on behalf of Payza, Patel visited Dhaka to attend Bangladesh's e-Commerce Week 2013 and Dhaka Startup Weekend. At the Payza-sponsored events, Patel participated in various discussions about the future of e-commerce in the South Asian country. During one such conference, he shared his knowledge and insights on challenges he has witnessed firsthand, explaining how the world of online payments affects under developed markets. Patel spoke in depth about the various barriers that Bangladesh faces, such as security concerns and lack of infrastructure.

Payza's perceptive access into emerging markets like Bangladesh, where the online world has yet to take hold, has been made possible through Patel's efforts. His acute understanding of market development, as well as Information Technology, has allowed him to encourage growth in under developed markets and conquer the issues that these markets face (the lack of technology, for instance).

Under Patel's guidance, Payza provides secure and convenient global payment solutions. In Bangladesh and other under developed markets, Patel has contributed towards opening the market and providing convenient ways for underprivileged residents to use Payza's services – one such service is SimplySendBD.

Payza launched SimplySendBD to offer people from Bangladesh and other under developed markets a low-cost method to send money home. With Patel's innovation and expertise on the challenges that impoverished markets face, Payza strives to provide its SimplySendBD program to serve regions and demographics under-serviced by mainstream financial institutions.

With twenty years' experience, Patel has led Payza to global expansion through partnerships with corporations, communities, international associations and government bodies. Patel has successfully led multiple businesses to integrate into various markets, expanding their products' reach and revenues. He has maintained his reputation by continually striving to improve Payza's business processes.

Resource

Firoz Patel has a wealth of experience in creating strategic global relationships and market development. Sharing unparalleled expertise, he has helped multiple businesses with their product reach. For more information about Firoz Patel, including professional experience and business advice, visit www.firozpatel.com.

Wednesday, 11 July 2012

Firoz Patel | Payza | Money Transfer Globaly



Firoz Patel, Director of Strategic Partnerships, Market Development and Corporate Affairs
Firoz is Payza’s Director of Strategic Partnerships, Market Development and Corporate Affairs. He is responsible for the company’s portfolio of strategic relationships, growth of the economic enterprise and management of corporate culture.  He is pivotal to developing, cultivating and enhancing Payza’s economic and social imprint on the global village.
Prior to joining Payza, Firoz accrued 20 years of industry experience. In 2004, he co-founded AlertPay, an online global payment processor that rose to become one of the industry’s best. Because of his profound understanding of the market’s competitiveness and its ever-evolving tools and technology, Firoz was able to lead AlertPay to achieve exponential growth and excellence in the industry, earning AlertPay the Quebec Technology Company of the Year award from benefice.net in 2010, and the 2011 Industry Alpha Award for Excellence in Consumer Products from the Ville St. Laurent Chamber of Commerce. Because of the company’s growth in profits, market share and size, he has been nominated three times for the prestigious title of Ernst & Young’s Entrepreneur of the Year.
In his current role as Payza’s Director of Strategic Partnerships, Firoz focuses on achieving corporate goals and implementing aggressive revenue and site expansion strategies by administrating a portfolio of local, national and global partnerships with corporations, communities, government bodies and international associations. As Payza’s Director of Market Development, Firoz leads the company’s economic growth by expanding product reach and profit revenues. He directly oversees the assessment of market opportunities, the implementation and design of sales strategies, the management of business models, the exploitation of new revenue streams and the optimization of current channels. As Payza’s Director of Corporate Affairs, Firoz is the company’s liaison between boards, executive teams and stakeholders. He articulates the company’s strategic shifts and manages the company’s corporate culture. 
Resourceful and innovative, he always seeks out new ways to improve the company and elevate the quality of service delivery. Fearless and confident through his career, Firoz has been a pioneer in envisioning advanced business processes to move the organization to a higher capability of productivity. Thanks to his vision and leadership, AlertPay boasted more than 8 million members across the globe at the time he negotiated the successful purchase of his company’s strategic assets. Thanks to his innovation and insight, Firoz consulted on the successful merge between the AlertPay platform and new business processes and technology which launched Payza.

http://payza-firoz-patel.blogspot.ca/2012/07/firoz-patel-director-of-strategic.html
http://payza-online-firoz-patel.blogspot.ca/
http://payza-firozpatel.blogspot.ca/
http://firozpatelalertpay.blogspot.ca/

Payza | Firoz Patel, Director of Strategic Partnerships, Market Development and Corporate Affairs



Firoz Patel, Director of Strategic Partnerships, Market Development and Corporate Affairs
Firoz is Payza’s Director of Strategic Partnerships, Market Development and Corporate Affairs. He is responsible for the company’s portfolio of strategic relationships, growth of the economic enterprise and management of corporate culture.  He is pivotal to developing, cultivating and enhancing Payza’s economic and social imprint on the global village.
Prior to joining Payza, Firoz accrued 20 years of industry experience. In 2004, he co-founded AlertPay, an online global payment processor that rose to become one of the industry’s best. Because of his profound understanding of the market’s competitiveness and its ever-evolving tools and technology, Firoz was able to lead AlertPay to achieve exponential growth and excellence in the industry, earning AlertPay the Quebec Technology Company of the Year award from benefice.net in 2010, and the 2011 Industry Alpha Award for Excellence in Consumer Products from the Ville St. Laurent Chamber of Commerce. Because of the company’s growth in profits, market share and size, he has been nominated three times for the prestigious title of Ernst & Young’s Entrepreneur of the Year.
In his current role as Payza’s Director of Strategic Partnerships, Firoz focuses on achieving corporate goals and implementing aggressive revenue and site expansion strategies by administrating a portfolio of local, national and global partnerships with corporations, communities, government bodies and international associations. As Payza’s Director of Market Development, Firoz leads the company’s economic growth by expanding product reach and profit revenues. He directly oversees the assessment of market opportunities, the implementation and design of sales strategies, the management of business models, the exploitation of new revenue streams and the optimization of current channels. As Payza’s Director of Corporate Affairs, Firoz is the company’s liaison between boards, executive teams and stakeholders. He articulates the company’s strategic shifts and manages the company’s corporate culture. 
Resourceful and innovative, he always seeks out new ways to improve the company and elevate the quality of service delivery. Fearless and confident through his career, Firoz has been a pioneer in envisioning advanced business processes to move the organization to a higher capability of productivity. Thanks to his vision and leadership, AlertPay boasted more than 8 million members across the globe at the time he negotiated the successful purchase of his company’s strategic assets. Thanks to his innovation and insight, Firoz consulted on the successful merge between the AlertPay platform and new business processes and technology which launched Payza.