Wednesday, 25 January 2017
Wednesday, 7 December 2016
Here we provide a strategy to ensure your customers will find your online business when conducting internet searches.
Terms you need to know
- Keywords: Keywords are the terms or phrases browsers are searching for. Search engines catalog the keywords you’ve incorporated in your website and use them to rank your site appropriately in their results pages.
- In-bound and out-bound links: Search engines consider how many other websites link to yours, as well as which websites you link to, to measure the legitimacy of your site. The quality of the in-bound and out-bound links will also influence your score.
- UX: User experience is a broad category of its own which includes ease-of-use, intuitive navigation and quick loading times. Search engines consider how pleasurable it is to use a website when ranking them in their results pages.
- Bounces: When someone clicks through to a site only to discover that it is not what they were looking for, they will hit “Back” to return to the results page. This is called a “bounce” and it signals to search engines that your site is not what visitors are looking for, so they will rank it lower in future search results.
Tips to get you on track
If you haven’t updated your SEO practices in the last year they’re at least partly out of date, but there’s another reason why you need to be constantly tweaking and maintaining your website. Search engines rank websites lower if they appear stagnant – if the content of your website is updated infrequently, it may do damage to your SEO score.
- Pages more than three levels deep into your website are rarely going to be seen by a human being, so keep all the important information close to the surface. If users have to click more than twice from your homepage to get to the information they’re looking for, most of the time they will go looking for it somewhere else.
- Trimming unnecessary pages from your site and eliminating duplicate content can increase your score since both of those are interpreted by search engines as spam.
- Search engines consider loading times and broken links when ranking sites, so make sure your site is running smoothly at all times.
More traditional forms of marketing can be effective as well, such as email marketing, maintaining a local physical presence, and getting your business reviewed by popular blogs and news outlets.
Sunday, 17 November 2013
Like under developed markets that have finally begun to prosper, it has taken a long time and even more hard work for Firoz Patel to get to where he is today. As Executive Vice President and Director of Strategic Partnerships, Market Development and Corporate Affairs of Payza, Patel has played a key role in developing the company's economic and social imprints on the global village. With Patel's help, the global payment platform has offices in India and the United Kingdom, and provides its services in over 190 countries and 21 currencies.
Firoz Patel co-founded one of the industry’s best online global payment processors in 2004. With market competitiveness and innovative expertise, he helped lead the company to earn the Quebec Technology Company of the Year award from benefice.net in 2010, as well as the Industry Alpha Award for Excellence in Consumer Products from the Ville St. Laurent Chamber of Commerce. Due to the company's success, Patel was named a finalist for the title of Ernst & Young’s Entrepreneur of the Year. In January 2013, on behalf of Payza, Patel visited Dhaka to attend Bangladesh's e-Commerce Week 2013 and Dhaka Startup Weekend. At the Payza-sponsored events, Patel participated in various discussions about the future of e-commerce in the South Asian country. During one such conference, he shared his knowledge and insights on challenges he has witnessed firsthand, explaining how the world of online payments affects under developed markets. Patel spoke in depth about the various barriers that Bangladesh faces, such as security concerns and lack of infrastructure.
Payza's perceptive access into emerging markets like Bangladesh, where the online world has yet to take hold, has been made possible through Patel's efforts. His acute understanding of market development, as well as Information Technology, has allowed him to encourage growth in under developed markets and conquer the issues that these markets face (the lack of technology, for instance).
Under Patel's guidance, Payza provides secure and convenient global payment solutions. In Bangladesh and other under developed markets, Patel has contributed towards opening the market and providing convenient ways for underprivileged residents to use Payza's services – one such service is SimplySendBD.
Payza launched SimplySendBD to offer people from Bangladesh and other under developed markets a low-cost method to send money home. With Patel's innovation and expertise on the challenges that impoverished markets face, Payza strives to provide its SimplySendBD program to serve regions and demographics under-serviced by mainstream financial institutions.
With twenty years' experience, Patel has led Payza to global expansion through partnerships with corporations, communities, international associations and government bodies. Patel has successfully led multiple businesses to integrate into various markets, expanding their products' reach and revenues. He has maintained his reputation by continually striving to improve Payza's business processes.
Firoz Patel has a wealth of experience in creating strategic global relationships and market development. Sharing unparalleled expertise, he has helped multiple businesses with their product reach. For more information about Firoz Patel, including professional experience and business advice, visit www.firozpatel.com.
Wednesday, 11 July 2012